Jazzy Twitter

5 Internet Marketing Ways to Use Twitter Trends and Build Your Brand
By Mark Etinger

Whether you’re a national name or local start-up, it’s important to keep your brand on the tips of consumer’s tongues–or at least on the tip of their cursor. Reinforcing your name and your product is relevant in every stage of the business cycle, and a cornerstone of smart internet marketing. After all, brand recognition drives web sales. If your business offers e-commerce, know that smart internet marketing is a way drive revenue quickly and cost-effectively. Twitter trends are an overwhelming flux of seemingly irrelevant buzzwords.

Here’s a smattering of today’s top Twitter trends:

#breakuplastwords, #ihatequotes, #nowplaying, #OMGIKnowRight, #Justin Beiber.

It may be hard to believe these words are worth repeating, but this chatter could mean traffic for your website and business. How do you run with the word-flow without getting lost in a deluge of diatribe?

Five pointers for smart internet marketing with Twitter trends:

1. Ride The Right Trends - Not every high-flying topic is going to be brand-supportive, so choose trends wisely. Know what your bottom line is, and make sure your chosen keyword won’t detract from your brand equity.

2. Timing Is Everything - Just as today is a chance to introduce your business through exciting, new trend associations, yesterday’s buzz is just that–in the past. It’s best to stick to the day’s trends to attract as many eyes as possible.

3. Be Creative - Engage the banter around trending topics through clever promotional copy. If you own a cleaning company and wanted to catch today’s #nowplaying trend, think about unique plugs and points of reference for your brand. A client’s home entertainment center, perhaps. You could run with this: ” #nowplaying in your living room: Clean, Calm, Collected.” Just remember to link to your service.

4. Pace Yourself - Piggy-back on Twitter trends strategically. Don’t abandon straight-forward promotional tweets as part of your marketing mix just yet. You should still routinely communicate who you are and what you offer to your core market in plain Twenglish. Use trending creatively to boost short-term sales through web-exclusive incentives, or to remind consumers of recently-launched products.

5. Invent The Wheel (Or Word) If You Must - Don’t see enough opportunities to creatively spread the word? Take initiate to get new keywords trending by tagging a concept, category, or catchphrase. Who knows? Maybe you’ll start tomorrow’s top trend–and drive brand awareness through smart internet marketing while you’re at it. Don’t miss an opportunity to promote your brand and your product with personality. Don’t be afraid of using humor (carefully!) when there’s an opportunity to shine. Twitter’s snappy stream of top trends is a high-low stream of abridged messages–the perfect platform to stand out with short, sweet and smart internet marketing. Spread your message by turning your Tweets into a conversation. Make your 140 characters worth a thousand words by knowing which trends work for you, seizing its moment, starting a conversation–and most importantly, using it when it’ll help you most.

Ajax Union is an smart internet marketing and business development company. You can view our internet marketing and business development blog at http://www.ajaxunionblog.com

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Twitter VS Facebook, Who is on Top?
By Oneil Wilson

When it comes to comparison of the social networking sites such as Twitter and Facebook, comparisons really aren’t possible. As the saying goes, it would be much like comparing apples and oranges, but because we offered, here is how things stack up. While the two sites are vastly different in nature, one being more a social networking club, with many features the other does not have, some data can perhaps be compared. Website reach, traffic interaction and other factors all considered, it appears that Twitter is not going to stand up to Facebook.

Most Twitter users are on Facebook, but most Facebook users are not necessarily on Twitter. With a reach of more than 180 million people, Facebook probably has the further reach than Twitter does. Twitter however seems to be a much better indicator of what is popular. Followers on Twitter tend to be more open and vocal than those on Facebook do. There are more followers on Facebook to certain celebrities, but they are more interactive on Twitter than they are on Facebook, taking a more active part in discussion on Twitter.

The two types of networking are vastly different. Should Twitter bring out some of the features that Facebook offers, as well as institute the gaming and capacity for longer messages, there is a chance that it could fare well in the Twitter vs Facebook faceoff. As it stands, Facebook seems to be quite a lot more popular and more far reaching than Twitter, although Twitter does seem to get people talking more.

If it’s celebrity chatter that you’re looking for, you’re probably going to get a better scoop on Twitter, where the vocal crowd seems to go to sound off.

O’Neil is a eager internet newbie in the art of writing articles. His newest interest is in girl games. So come visit his recommended where you can play girl games. You can venture it his most popular section of games, dress up games.

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The Best Twitter Applications
By Mark Thomas Walters

Of the many Twitter applications currently available, these are considered to be the best…

Tweet Later - The main point of this application is to schedule your tweets to be sent out at future dates and times. This means that you do not have to be logged into your Twitter account all the time in order to keep in touch with your followers.

Twitpoll - You can create a poll or survey, post the link to it on Twitter, and have your followers complete the poll or survey. You can potentially carry out a lot of market research without very much effort at all.

Tweet2Tweet - This app lets you view the back and forth dialog between another two Twitter users. You can literally tap into the conversations between two experts in your field, and find out lots of great information.

Twitter Alerts - Set-up alerts to notify you when certain terms (like your name or your company name) are mentioned by someone in one of their tweets. This makes it easy to keep track on your online reputation and also to find new people to follow.

Twitpic - This fun application allows you to share pictures on Twitter. You simply upload your photo on the TwitPic site and the URL is then posted to your Twitter account for all your followers to see.

DoesFollow? - Offers a quick way to find out if those who you are following are also following you back. Unless someone is really sending you great information in their tweets then you may as well unfollow them unless they are also following you.

Twitterholic - This app rates Twitter users by the number of followers they have and the number of tweets they make and receive. It is useful if you are looking for influential Twitterers to follow.

Now Try: Twitter Applications

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Twitter Basics - The Newbie Guide to Success at Twitter
By Lisa A Mason

You’ve probably heard about the benefits that Twitter has to offer. This micro-blogging scene seems to have something for nearly everyone. Whether you use it regular or casually, there is potential. It all begins with learning the basics. The first step is to sign up for a free account. All you need is an email account. Click on the link that says “get started- join” and then enter your information to sign up.

After this, Twitter will give you the opportunity to search your address book for friends and contacts you already have who are already signed up on Twitter. You can then add your AOL, MSN, Yahoo, Hotmail and Gmail contacts to your Twitter account. You can always skip this step and add them later.

You will also be given an option to invite your friends to Twitter if you choose, using your email client. Some people consider this to be an intrusive form of spam so it’s ok if you choose to skip this step. Next, you want to adjust your settings to your needs. You will do this from your home page. Click on the settings tab and you can choose to enter your name, time zone, location and whether or not you want your updates protected.

If you protect your updates, they will not appear in a public timeline or in search engines. They will only appear to people who you choose to approve them. You can always change these settings later at any time. Next you need to upload a picture. Don’t keep the default avatar from Twitter. This will limit you and it also makes people think you are a botter.

If you want to use Twitter with your phone, you can now set that up as well. You can receive updates from some of the people you are following using SMS. If you follow a lot of people, this may get a little spammy, however so you may want to limit who you receive updates from.

Here are some things to know about using Twitter:

· You can send updates from your phone or mobile device as well

· A quality photo will help you gain more followers and express who you are

· Follow your friends and family by searching for them at the top of the home page

· Search for people with similar interests who you want to follow

· Take time to learn the basic commands of Twitter

· Direct messages are private messages that only the person you send them to will read these messages

· Learn safety while online and don’t reveal sensitive information to the public

Now that you know more about the Twitter basics, it will help you to find success with Twitter, however you decide to use it. The more you put into it, the more you can get back out of it and everyone is free to use it in the way that works for you.

You can follow me on Twitter @ lisaswrite

About the Author:

See “100 Days to Better Article Writing” to find out how you can become a master of article writing today.

Lisa Mason is a freelance writer with a specialty in Internet content and SEO articles and the author of How to Earn a Living Writing for the Internet. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content in her 10+ years as a professional writer.

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